About Us
We love business ideas. Our passion is translating an idea into a viable business model that mitigates risk. We add structure to quickly answer questions such as “Why would anyone be a customer?” and “How?” This approach is lean, honest, and effective.
Our typical outcome results in a brutal truth. Your business idea is not viable and we detail why.
After all these bad ideas, what makes us wake up in the morning? Bringing clarity to an idea that morphs into a solid business model. With a path to execute, we love accelerating your journey to launch if needed.
Let's Chat.
We are always open to start a conversation to understand your needs.
What We Do
STRUCTURED SPITBALLING
Do you need to bounce ideas off of someone? We use lean strategy design to bring clarity to your ideas. You can call it ideation or brainstorming, but we spitball with purpose.
BUSINESS MODEL DESIGN
Once an idea has legs, how viable is it as a profitable business? We work with your team to design a business model. Depending on your pacing and complexity, a variety of methods can be applied.
RAPID PROTOTYPING
To mitigate risk, an action plan lays out what is needed to test the business model. Our approach is determining what is a viable prototype to test, learn, and measure. You can execute, but know that we are here to help with any development, marketing, and measuring.